FEATURE ARTICLE

DOT Joins ABS-CBN’s Green Initiative
Department of Tourism Philippines 5/17/2013

Launch and MOA Signing Ceremony of Green Initiative. (L-R) Agriculture Sec. Proceso Alcala; DOT Sec. Ramon R. Jimenez, Jr.; ABS-CBN Pres. Charo Santos-Concio; ABS-CBN Foundation, Inc. Managing Dir. Gina Lopez; Environment Sec. Ramon Paje; Ateneo de Mnl. Univ. Acting VP for Loyola Schools and Dean of Science and Engr. Dr. Evangeline Bautista.

The Department of Tourism (DOT) signed a Memorandum of Agreement (MOA) last 6 May 2013 with media conglomerate ABS-CBN to launch Bantay Kalikasan’s Green Initiative.

A joint program involving ABS-CBN Foundation Incorporated’s (AFI) Bantay Kalikasan, the government, media, and academe, Green Initiative responds to protect and nourish the country’s natural biodiversity, while alleviating poverty and enriching the lives of people through various livelihood projects.

Other signatories of the MOA are the Department of Environment and Natural Resources - Protected Areas and Wildlife Bureau (DENR-PAWB) represented by Secretary Ramon Paje, Department of Agriculture (DA) represented by Secretary Proceso Alcala, and the Ateneo de Manila University (ADMU).

Under the MOA, each signatory is to implement strategies that are geared towards improving the quality of life in the grassroots. The DOT, for its part, is tasked to facilitate the investment of tourism infrastructure and complementary facilities through convergence projects with the Department of Public Works and Highways (DPWH), paving the way for more tourism opportunities. DOT will also take the lead in promoting the projects as prime tourist destinations in the country.

On the other hand, ABS-CBN Corp. commits to manage and ensure the media exposure of projects, with the support of Miss Earth Foundation in public relations and marketing aspects.

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